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Carefully handcrafted from a blank canvas, each product is built from scratch with an intention to stand alone. We seek to source ingredients from curators from all over the world, searching for those with a unique passion and backstory that sets their own creation apart from the rest. Fine-tuned with meticulous precision: the end result of what was once an idea, constructed from a vision, then brought into fruition. We expect excellence, so you can experience perfection. Enjoy!
March 20, 2011, my life was significantly impacted after I had been hit and run over by two cars while crossing a busy intersection. I will never forget that feeling of dread upon waking up in the ICU bed and looking into a mirror -- it is something that I wouldn’t wish on anyone. During my recovery, I rarely left the house because of my appearance, and that left me with a lot of time to research and innovate. Perspective is real, and as a former model, actor, and athlete, I had forcefully been rocked into the purpose that I was searching for all along. Unhappy with what I saw on store shelves, I became interested in pure, organic, and powerful active ingredients that would create a noticeable difference in my appearance by accelerating the healing of my scarring and abrasions. Out of a small apartment in Los Angeles, I created the Alitura Clay Mask that eventually led to the inception of my company, Alitura Naturals. They say necessity is the mother of invention, and here we are! Soon after, I created our award-winning Alitura Night Cream out of a cast-iron skillet to properly hydrate and heal my skin cells following The Clay Mask.
You see, “Alitura” is Latin for “feeding and nourishing.” The skin is the largest organ and protects what lies within the body, and I firmly believe that the skin responds best to ingredients that come directly from the earth, rather than synthetic formulations or chemicals. My mission is to provide the highest quality products, devoid of synthetic ingredients, parabens and toxin-laced chemicals.
I create products with an unflinching devotion to quality and results. I use cutting-edge ingredients such Copper Tripeptides and Vitanol (a natural form of Retinol) in the Gold Serum, K-Factor 16 Manuka Honey & potent Plant-derived Stem Cells in the Night Cream, and even Grass-Fed Colostrum in both the Clay Mask & Night Cream to create a noticeable improvement in the vibrancy of your complexion. Alitura products are proudly made to a higher standard, which includes no fillers, no artificial fragrances, no artificial coloring, no artificial preservatives, and absolutely no testing on animals. Carefully handcrafted from a blank canvas, each product is built from scratch with an intention to stand alone. We seek to source ingredients from curators from all over the world, searching for those with a unique passion and backstory that sets their own creation apart from the rest. Fine-tuned with meticulous precision: the end result of what was once an idea, constructed from a vision, then brought into fruition.
Our strong focus on customer satisfaction is reflected by our well over 1000 reviews at an average 4.9/5.0 rating. I firmly believe in giving back, and that’s why we've partnered with Smile Train to donate a percentage of each website sale to provide 100%-free cleft repair surgery to children in need. Our products are offered in 74 countries and counting, and we’ve been featured in Life & Style, Reader's Digest, Ask Men, Paleo Magazine, and many more!
We expect excellence, so you can experience perfection. Enjoy!
Dave Asprey of Bulletproof
"Alitura Products are ALL I use. The difference is hugely profound; I haven't found anything at any price that has done what Alitura does for me. I have had countless people come up and ask me what I use for my skin. I appreciate, and most importantly trust Andy's attention to detail and clean ingredients when formulating his products. Alitura products are all I use."