Gioia Bras

Gioia (joy-a): Joy (Italian) | A Wireless Bra That Lives Up To Its Name

Milwaukee, WI

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Initial consultation
Free initial consultation.
15 Minutes   •   FREE

Endorsements

Irritability
Digestion
Neck Pain

Practice Locations & Hours


Shorewood
1431 E Capitol Dr, Shorewood WI 53211, United States
Mon: 9:00 AM - 5:00 PM
Tue: 9:00 AM - 5:00 PM
Wed: 9:00 AM - 5:00 PM
Thu: 9:00 AM - 5:00 PM
Fri: 9:00 AM - 5:00 PM

Learn More About Gioia Bras

About me

ABOUT THE BRA:

Real support based on design principles, not wires. The Gioia Bra provides a comfortable fit and natural support without wires or molded cups. Our fabrics are hand-cut and sewn in the USA, using a proprietary pattern based on structural engineering principles unique to our bra.

Comfort by design. The easy flow of Qi (energy) through the pathways in our bodies, or meridians, is essential to our well-being. With traditional underwire bras this flow is often restricted — which can result in discomfort and other health-related issues.

Uniting the principles of Chinese medicine with elements of structural mechanics, the Gioia Bra is designed to diminish the restriction of Qi. This allows essential energy to move freely through the body for improved well-being and comfort from the inside out.

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HOW IT ALL STARTED:

After years of searching for the ideal wireless bra, Jodie Curro Heinrich and Adrienne Doubet decided to create their own.

The two women – mother-in-law and daughter-in-law – have very different backgrounds, experiences and interests. Jodie’s Master of Science in Oriental Medicine and her interactions with structural engineering experts provided the basis for the design while Adrienne, with a liberal arts degree and an eye for design, ensures that Gioia is as beautiful to wear as it is functional.

Together, they’re a gentle powerhouse dedicated to self-care, comfort, form and, most of all, women’s health. They believe that they have created a product that, regardless of age or interest, women will feel the same about it: understood.






Gioia Bras

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