Our mission is to inspire healthy living around the world. We do this through use of encapsulated vine-ripened Fruit & Vegetable powders. As a former fitness instructor, I know how important it is to feed and fuel your body with a wide variety of fruits & vegetables every day. I was a "frustrated juicer" for a number of years- not enjoying the process of juicing, the expense, the clean-up etc. When I discovered Juice Plus+ 7 years ago, and examined the wide body of research , and the NSF certification that it is clean and safe, I realized that this was something very special.....and needed to be shared with others. Since then, we have created a growing Team of Wellness Warriors located around the world. The number of families whose whole food nutrition has been helped, puts a smile on my face and a hop in my step every day!